PRIVACY POLICY

Your privacy matters to us. This Privacy Policy explains how The Moving Genie LLC ("we," "us," or "our") collects, uses, stores, and protects information you provide when you visit movinggenie.nyc (the "Site") or use our moving services. This Policy is designed to comply with the New York SHIELD Act (NY GBL §§899-aa to 899-bb, as amended December 2024), applicable federal laws, and industry best practices.

Please read this Policy carefully. By using the Site or our services, you acknowledge that you have read and understood this Policy.

1. Information We Collect

1.1 Information You Provide Directly

When you use our contact form, request a quote, book a move, or communicate with us, we may collect:

• Full name
• Home address and delivery/pickup address(es)
• Phone number
• Email address
• Move details (dates, inventory description, special requests)
• Payment information (processed securely through our payment processor — we do not store full credit card numbers on our systems)
• Communications and correspondence you send to us

1.2 Information Collected Automatically

When you visit the Site, we and our service providers (including Google Analytics 4 and, if applicable, Meta/Facebook Pixel) may automatically collect:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or search terms used to find our Site
• Date and time of your visit

This information is collected through cookies, pixels, and similar tracking technologies. For more information, see Section 6 (Cookies & Tracking).

1.3 Information from Third Parties

We may receive information about you from third-party platforms such as Google Business Profile (if you contact us through Google), social media platforms (Facebook/Instagram), or referral platforms (Yelp, Angi, Thumbtack), consistent with those platforms' privacy policies.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide requested quotes or estimates;
• To schedule, coordinate, and perform moving and related services;
• To prepare and deliver required moving documents (Order for Service, Bill of Lading, NYSDOT Summary of Information for Shippers);
• To process payments and maintain billing records;
• To communicate with you about your move, confirm appointments, or follow up after service;
• To send service-related updates, receipts, or administrative messages;
• With your consent, to send promotional communications — you may opt out at any time;
• To comply with our legal obligations under NYSDOT rules, FMCSA regulations, and other applicable law;
• To maintain records as required by law (we are required to retain certain business records);
• To improve our website, services, and customer experience;
• To protect the security of our systems and prevent fraud.

3. Legal Basis for Processing

We process your personal information on the following lawful bases:

• Contract Performance: Processing is necessary to perform the moving service you have requested or to take steps before entering into a contract with you;
• Legal Obligation: Processing is necessary to comply with our obligations under NYSDOT regulations, FMCSA requirements, tax law, and other applicable law;
• Legitimate Interests: We have a legitimate interest in operating our business effectively, preventing fraud, and communicating with customers about relevant services;
• Consent: Where we rely on consent (e.g., for optional marketing communications), you may withdraw consent at any time without affecting the lawfulness of prior processing.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party vendors who assist us in operating our business, including:

• Website hosting and maintenance providers;
• Google LLC (Google Analytics 4, Google Business Profile, Google Maps);
• Meta Platforms, Inc. (Facebook/Instagram Pixel, if running ads);
• Payment processors (to process credit card or electronic payments);
• Email and SMS platforms (for customer communications and review requests);
• Moving industry directory platforms (Yelp, Angi, Thumbtack, HireAHelper, etc.) where you have engaged with us through those platforms.

These service providers are contractually obligated to protect your information and may only use it to provide services to us, not for their own independent purposes.

4.2 Legal Requirements & Regulatory Disclosures

We may disclose your information when required by law or in good-faith belief that such disclosure is necessary to:

• Comply with a legal obligation, court order, or government request (including NYSDOT, FMCSA, or law enforcement);
• Protect the rights, property, or safety of our company, employees, customers, or the public;
• Investigate or prevent fraud, misconduct, or illegal activity;
• Fulfill our obligations under NYSDOT and FMCSA regulations (e.g., providing required disclosures and documents).

4.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or restructuring of The Moving Genie LLC, your information may be transferred as part of that transaction. You will be notified of any such transfer and any material changes to how your information is used.

4.4 With Your Consent

We may share your information for any other purpose with your prior written consent.

5. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes described in this Policy;
• Comply with applicable legal retention requirements — NYSDOT regulations require certain business records (including Bills of Lading, tariffs, and claim records) to be retained for a minimum period as specified by law;
• Resolve disputes or enforce our agreements;
• Maintain adequate records for tax and accounting purposes (typically 7 years under federal and NY tax law).

When your information is no longer needed, we will securely delete or de-identify it in accordance with our data security program.

6. Cookies & Tracking Technologies

6.1 What We Use

Our Site may use the following types of cookies and similar technologies:

• Essential Cookies: Necessary for the Site to function (e.g., security, form submission).
• Analytics Cookies (Google Analytics 4): Help us understand how visitors use our Site, which pages are most visited, and where visitors come from. This data is anonymized and aggregated.
• Advertising/Tracking Pixels (Facebook Pixel, if active): Used to measure the effectiveness of our advertising on Facebook/Instagram and to enable retargeting. These pixels may collect information about your browsing behavior across websites.

6.2 Your Choices

You can control cookie settings through your browser. Most browsers allow you to refuse or delete cookies. Note that disabling certain cookies may affect the functionality of the Site. To opt out of Google Analytics data collection, visit: tools.google.com/dlpage/gaoptout. To opt out of Meta advertising tracking, visit your Facebook Ad Preferences or use the Digital Advertising Alliance opt-out tool at aboutads.info.

7. Data Security — NY SHIELD Act Compliance

We take the security of your personal information seriously. Consistent with our obligations under the New York SHIELD Act (NY GBL §899-bb), we maintain a data security program that includes reasonable administrative, technical, and physical safeguards, including:

• SSL/HTTPS encryption on our website to protect data transmitted through contact forms;
• Limiting access to personal information to employees and contractors who need it to perform their job functions;
• Use of reputable, security-vetted third-party platforms for email, payment processing, and CRM;
• Regular review of our data security practices;
• Employee training on data security and privacy responsibilities;
• Secure deletion or de-identification of data when no longer needed.

No method of electronic transmission or storage is 100% secure. While we take commercially reasonable steps to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at info@movinggenie.nyc.

7.1 Data Breach Notification

In the event of a security breach involving your private information, we will notify affected individuals and required government agencies in accordance with the NY SHIELD Act, as amended December 2024 (effective March 21, 2025). This includes notification within 30 days of discovering the breach to:

• Affected individuals;
• New York Attorney General;
• New York Department of State;
• New York State Police;
• New York Department of Financial Services (if applicable).

8. Your Rights

Depending on your jurisdiction and applicable law, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you;
• Correction: Request correction of inaccurate or incomplete information;
• Deletion: Request deletion of your personal information, subject to our legal retention obligations;
• Objection: Object to certain processing of your information;
• Opt-Out of Marketing: Opt out of promotional communications at any time by contacting us or clicking the unsubscribe link in any marketing email.

To exercise any of these rights, please contact us at:

We will respond to verifiable requests within a reasonable timeframe and in accordance with applicable law. Note that we may need to verify your identity before fulfilling certain requests. We will not discriminate against you for exercising your privacy rights.

9. Children's Privacy

This Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us immediately at info@movinggenie.nyc and we will delete such information promptly.

10. Links to Third-Party Sites

This Site may contain links to third-party websites, including Google Maps, social media platforms, review sites (Google, Yelp, Angi), and government agency sites. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices of any third-party website. We encourage you to review the privacy policies of any third-party site you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other business reasons. We will post any updated Policy on this Site with a revised Effective Date. We encourage you to review this Policy periodically. Your continued use of the Site after the posting of changes constitutes your acceptance of the updated Policy.

For material changes that significantly affect your rights or how we use your information, we will provide more prominent notice (such as a notification on the Site or direct communication to known customers).

12. Contact Us — Privacy Questions

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact: